Due to its widespread use and accessibility, WhatsApp can be a great tool for customer support. To easily connect with your customer WhatsApp has launched its business platform named WhatsApp Business. If you want to communicate with your customers WhatsApp can be a great fit instead of traditional platforms like SMS. As we know WhatsApp promotes more personalised conversations through chatting. With over 2 billion people using WhatsApp worldwide, it has become the best customer engaging tool.
Let’s see several ways business can leverage for WhatsApp customer support:-
- Direct communication with personalised response: If customers are having any problem then they can instantly message the business for support, which will lead to quick reloving of issues.
- Automated WhatsApp replies: Through chatbots business can handle queries and provide immediate response. Automatic WhatsApp responses can easily be triggered by using chatbots.
- 24*7 availability: Due to the global reach of WhatsApp, this platform is providing 24*7 service in any timezone, holiday or emergency, making it the ultimate platform for marketing.
- Feedback and follow-up action: Businesses can conduct surveys through WhatsApp to gather feedback from customers so that a follow up action plan can be implemented to tackle a messy situation and resolve all customer issues.
- Industry specific Multimedia support: Whatsapp multimedia capabilities allows business to deliver interactive, high intent content directly in chat.
Why WhatsApp, not other platforms for Customer Support?
Instead of using call features or E-mail, you may prefer WhatsApp for performing every task related to customer support. As WhatsApp is more flexible and in real time we can convey our messages through chatting options. But other platforms like E-mail can slow down the conversation process, and using phone calls may frustrate the customer.
Due to multimedia features and faster reply rates, it is mainly preferred that you use WhatsApp for having any conversation or for resolving customer queries. We can also see the activity status as well as the status of the messages to ensure whether the messages have been seen by the user or not. One may avoid calling the customer to resolve their issues because it is easy to type rather than speak and automatic replies of WhatsApp makes it a perfect solution for resolving customer issues in a simplistic manner.
Key Takeaways
WhatsApp could ultimately evolve into much more than a messaging app. It is a core structured marketing tool of the future, making it all in one conversational commerce platform unifying AI-driven sales, customer support, and advanced payment system. One thing that really sets this platform apart from others is the sheer freedom it offers. There is no restriction regarding messaging or visual interaction. Incorporating WhatsApp Support into your customer service mechanism will boost up the performance index for your business. WhatsApp has emerged as the foremost platform for customer support due to its advanced data-driven services. Every requirement of modern business can be fulfilled by WhatsApp, so this is the future marketing and branding tool that has begun taking the place of old traditional approaches.
Lexy Summer is a talented writer with a deep passion for the art of language and storytelling. With a background in editing and content creation, Lexy has honed her skills in crafting clear, engaging, and grammatically flawless writing.
