Whether you’re scouting virtually or ready to make your one-of-a-kind purchase, stick to these trusted brands when you shop. Read on.
When my fiancé and I were ready to take our relationship to the next level, I was very particular about my engagement ring! Of course, it had to be beautiful but also meaningful. It needed to tell our story, our values, and, you know… twinkle just the right amount too!
So I did what any bride-to-be would do — I went into a deep research mode.
From bridal blogs to Pinterest boards, I spent a major chunk of my days browsing the best engagement ring brands out there. And honestly, I was in luck! As I was searching for the ultimate combination of style, quality, and something entirely unique, these brands delivered what was needed––a ring that just felt right!
I chose my engagement ring from Rogers & Hollands | Ashcroft & Oak as their history as a family-owned business intrigued me. The rings weren’t just designs — they had character, history, and heart.
Read on as I have scouted the best brands that have something special for you. They score a 10 for quality, design, and service.
Whether you’re going for a surprise proposal or shopping arm-in-arm with your partner, here are 13 of the best online places to purchase engagement rings in 2025.
Dive in.
| Brand | Diamond Type | Customization | Ethics / Sourcing | Standout Feature |
| Rogers & Hollands / Ashcroft & Oak | Natural & Lab-Grown | High (Online & In-store) | Responsibly sourced; Lifetime warranty | Family-owned legacy with free lifetime protection and personalized service |
| Brilliant Earth | Natural & Lab-Grown | Extensive | Blockchain-tracked, ethical sourcing | Strong ethical focus & eco-conscious diamonds |
| Blue Nile | Natural & Lab-Grown | Extensive | Conflict-free | Massive selection & industry-leading guidance tools |
| Vrai | Lab-Grown Only | Moderate | Carbon-neutral, in-house grown | 100% sustainable, zero-emission production |
| Catbird NYC | Natural & Recycled | Limited (Artisan) | Recycled materials, ethical production | Unique, handcrafted indie style |
| David Yurman | Natural & Gemstone | Limited | Established sourcing standards | Designer-forward, signature fashion jewelry appeal |
| Gabriel & Co. | Natural & Lab-Grown | High (Online/In-store) | Ethical sourcing with strong retailer network | High customization + local jeweler support |
| Lightbox Jewelry | Lab-Grown Only | Basic | De Beers-backed, transparent sourcing | Flat-rate pricing & colored lab-grown stones |
| Gardens of the Sun (Etsy) | Natural, Raw, & Ethical | Artisan-level | Recycled gold, fairmined sourcing | Ethereal, symbolic rings with handcrafted details |
| Zales | Natural & Lab-Grown | Moderate | Conflict-free | Accessible designs with wide retail footprint |
| James Allen | Natural & Lab-Grown | Extensive (3D preview) | Conflict-free | 360° diamond view + real-time consultation |
| Clean Origin | Lab-Grown Only | Moderate | Fully lab-grown, ethical mission | 100-day return policy + focus on sustainability |
| Tiffany & Co. | Natural Only | Limited (Designer-based) | Owns diamond mines; ethical policies | Iconic luxury with heritage craftsmanship |
1. Rogers & Hollands | Ashcroft & Oak
With more than 100 years of legacy, Rogers & Hollands | Ashcroft & Oak marries craftsmanship, trust, and contemporary elegance. What distinguishes them is not only their extensive selection of GIA-certified natural and cultured diamonds, but also their strong commitment to service. Every ring includes a Lifetime Diamond Guarantee and free cleaning and more services alike–so it’s an investment for a lifetime, not just an ordinary purchase.
Couples may either shop for their ring online or stop by one of their 69+ stores across the USA. Their combination of family-owned charm and fine jewelry know-how makes this brand a top favorite among couples soon to create their happily-ever-after.
Best For: A trusted, family-owned brand providing lasting value and trusted service. Their expansive collection of natural, lab-grown, and gemstone jewelry, for every budget, makes them a go-to place.
2. Brilliant Earth
A popular name in responsibly sourced natural diamonds and lab-created stones, Brilliant Earth is ideal for couples who wish their love to mirror their values. Their blockchain-monitored diamonds and focus on sustainability make each proposal even more special.
Best For: Conscious shoppers and an expansive range of styles.
3. True Blue Nile
With a huge supply of loose diamonds and customization features, Blue Nile has quickly become a favorite among online ring shoppers. They also provide extensive diamond education and 360° views of the stone.
Best For: Customization and price competitiveness.
4. Vrai
Vrai grows diamonds in a lab with zero-emission technology, providing clean, minimalist designs that are produced sustainably and 100% traceable.
Best For: Conscious couples who want clean, contemporary styles.
5. Catbird NYC
This Brooklyn brand is ideal for couples seeking one-of-a-kind, artistic rings. With dainty, handcrafted pieces crafted from recycled gold, Catbird is an indie darling.
Best For: Handcrafted, vintage-inspired looks.
6. David Yurman
David Yurman offers a bold, fashion-forward take on engagement rings. Consider colored gemstones, sculptural metalwork, and signature cable designs.
Best For: Designer romantics and those seeking out-of-the-box stones.
7. Gabriel & Co.
With the convenience of shopping online and buying in-store via their local partners, Gabriel & Co. offers the convenience of e-commerce and the assurance of best-in-class in-person service.
Best For: Those who desire both digital convenience and physical accessibility.
8. Lightbox
From the De Beers Group, Lightbox provides lab-grown diamonds at the best prices. Though their stones are lower when it comes to clarity grades, they’re ideal for affordable sparkle.
Best For: Budget-friendly, stylish, and trendy engagement rings.
9. Gardens of the Sun (Etsy)
This Bali-based gem is a master at salt-and-pepper diamonds, organic forms, and distinctive storytelling. Every item they offer is lab-grown, handcrafted, and full of character.
Best For: Creative couples seeking unique pieces.
10. Zales
An established brand in jewelry, Zales blends their large-scale presence with an excellent online presence. Utilize their “Design Suite” to design your custom ring and enjoy awesome promotional offers.
Best For: Classic designs and good in-store assistance.
11. James Allen
Renowned for their ultra-HD 360° diamond videos, James Allen makes it an immersive and transparent experience of shopping diamonds online. Their real-time diamond consultations and lifetime warranty enhance the online process.
Best for: Tech-savvy shoppers who want to experience every sparkling piece up close before committing.
12. Clean Origin
Clean Origin focuses solely on lab-grown diamonds and pairs value with ethical chic.
Their 100-day return policy allows you plenty of time to fall in love with your selection.
Best for: Eco-conscious couples looking for ethical diamonds without sacrificing style or budget.
13. Tiffany & Co.
The name itself brings to mind eternal romance, with legendary blue boxes and globally acclaimed artisanship. Their engagement rings are a testament to luxury, tradition, and lasting devotion.
Best for: Classic romantics who desire a heritage brand with timeless prestige.
Where Will Your “Yes” Begin?
Selecting an engagement ring is a super special and one-of-a-kind moment. If you value sustainability, and designer style, or a family jeweler that’s been involved in hundreds of love stories for more than a century, this list provides a solution for each couple. Keep in mind: the perfect ring isn’t merely about the diamond—it’s about the emotion. And some brands, such as Rogers & Hollands | Ashcroft & Oak, always deliver.
Lexy Summer is a talented writer with a deep passion for the art of language and storytelling. With a background in editing and content creation, Lexy has honed her skills in crafting clear, engaging, and grammatically flawless writing.
